A content day is a controlled day with talent, built for the campaign rather than caught on the run. Several set-ups, several formats, one crew that already knows what the publicity and social teams need.
Green screen, white cyc, constructed sets and interview rooms, lit and dressed before talent arrives, so each move between set-ups takes minutes.
Talent-led social pieces, interviews, skits, creator content, gallery stills and campaign assets, captured against a shot list agreed with the studio in advance.
One producer across the day, multiple cameras rolling, a sound and data team on the floor, and a fast turnaround so the first cuts land while the campaign still needs them.
Masters of the Universe is the fullest write-up.
Case study
Stranger Things: The First Shadow
A content day with the cast of the West End production for the Netflix campaign: a black void set-up, several formats in a day, directed by Matt Bell. We also made Behind the Curtain, the feature-length documentary on the making of the show, now streaming on Netflix.
Case study
The Wheel of Time
Two years embedded with the production, then back for the third season. Marketing shoots including an anamorphic billboard campaign, social assets, a behind-the-scenes documentary and full EPK facilities, delivered through the pandemic for a worldwide rollout.
Case study
Masters of the Universe
Publicity days at Shepperton Studios for Amazon MGM, then a creative content and gallery shoot for the 4DX experience at Cineworld O2. Green screen, constructed sets, talent-led pieces and stills, all in a day each.
Behind the scenes of our content day, directed by Matt Bell
A content day with the cast of the West End production for the Netflix campaign: a black void set-up, several formats in a day, directed by Matt Bell. We also made Behind the Curtain, the feature-length documentary on the making of the show, now streaming on Netflix.
Season two: official behind the scenes look
Two years embedded with the production, then back for the third season. Marketing shoots including an anamorphic billboard campaign, social assets, a behind-the-scenes documentary and full EPK facilities, delivered through the pandemic for a worldwide rollout.
Official trailer (Sony Pictures). Shown for context; our work on the title: Content day.
A talent content day for the release campaign, with Naomi Ackie.
Our photo from the day. No video on this one.
A day with Zendaya, Josh O'Connor and Mike Faist: interviews, skits and social pieces for the release campaign, shot and turned around to the studio's deadline.
Still from the production. No video on this one.
Cast interviews and social requests for the campaign, with Naomi Ackie.
Official trailer (Amazon MGM Studios). Shown for context; our work on the title: Content day and Gallery.
Publicity days at Shepperton Studios for Amazon MGM, then a creative content and gallery shoot for the 4DX experience at Cineworld O2. Green screen, constructed sets, talent-led pieces and stills, all in a day each.
Official trailer (Amazon MGM Studios). Shown for context; our work on the title: Content day.
Three days at Barnet for the launch campaign: a green screen content day, a white cyc creator day and a podcast-room set, with constructed sets built for the pieces.