Social content for film and TV campaigns
Social content for the campaign, made on the day. While we're on set for the EPK and BTS we capture the talent-led pieces, creator formats and moments that a feed needs, cut them for each platform and have them ready while the campaign still wants them.
We can build and run a channel for a production from the first day of shooting to release: a content plan agreed with the publicity team, a posting schedule, and the numbers reported back, so the studio sees the clicks, the likes and the reach rather than a folder of files.
What we offer
Plan it with the campaign
A social shot list agreed with publicity and marketing before the shoot, built around the formats the platforms reward and the moments the production can give.
Capture it on the day
Talent-led pieces, creator-style formats and behind-the-scenes moments, shot alongside the EPK and BTS by the same crew, so nothing costs the production a second set-up.
Cut, post, measure
Edits for each platform, a posting schedule, and the performance reported back: views, engagement and reach per piece, so the next shoot is planned on numbers.
From our feed
Follow @wolfshoulder_filmsA selection from the Wolfshoulder Films Instagram. Each opens the post.
In Sri Lanka with Mines Advisory Group and Rosamund Pike
Fourteen cameras at the Barbican for the BBC
Creative content shoot for the Masters of the Universe 4DX experience
Masters of the Universe publicity days at Shepperton
The latest reel
Crime 101 EPK interviews
Jalen Ngonda at the Hammersmith Apollo
28 Years Later: The Bone Temple
The Woman in Cabin 10
Frankenstein interviews for Netflix
Campaigns with a social strand
Productions where we shot social or talent-led content alongside the EPK and BTS.
Behind the scenes of our content day, directed by Matt Bell
Stranger Things: The First Shadow
Netflix / 2025 / Documentary, Content day
A content day with the cast of the West End production for the Netflix campaign: a black void set-up, several formats in a day, directed by Matt Bell. We also made Behind the Curtain, the feature-length documentary on the making of the show, now streaming on Netflix.
Behind the Curtain on the documentaries page
Read the case study
Season two: official behind the scenes look
The Wheel of Time
Prime Video / 2021 to 2025 / BTS, EPK, Social
Two years embedded with the production, then back for the third season. Marketing shoots including an anamorphic billboard campaign, social assets, a behind-the-scenes documentary and full EPK facilities, delivered through the pandemic for a worldwide rollout.
Read the case study
Official trailer (Sony Pictures). Shown for context; our work on the title: Content day.
Whitney Houston: I Wanna Dance with Somebody
Sony Pictures / 2022 / Content day
A talent content day for the release campaign, with Naomi Ackie.
Our photo from the day. No video on this one.
Challengers
Amazon MGM Studios / 2024 / EPK, Social
A day with Zendaya, Josh O'Connor and Mike Faist: interviews, skits and social pieces for the release campaign, shot and turned around to the studio's deadline.
Still from the production. No video on this one.
Blink Twice
Amazon MGM Studios / 2024 / EPK, Social
Cast interviews and social requests for the campaign, with Naomi Ackie.
Official trailer (Amazon MGM Studios). Shown for context; our work on the title: Content day and Gallery.
Masters of the Universe
Amazon MGM Studios / 2026 / Content day, Gallery
Publicity days at Shepperton Studios for Amazon MGM, then a creative content and gallery shoot for the 4DX experience at Cineworld O2. Green screen, constructed sets, talent-led pieces and stills, all in a day each.
Read the case study
Official trailer (Amazon MGM Studios). Shown for context; our work on the title: Content day.
Ali G: Who Iz I?
Amazon MGM Studios / 2026 / Content day
Three days at Barnet for the launch campaign: a green screen content day, a white cyc creator day and a podcast-room set, with constructed sets built for the pieces.